A website that looks good on all devices is no longer a luxury; it’s a necessity. For your site to be successful, it must be responsive, meaning it adapts to the device it’s being viewed on without fail. Web responsiveness can be tricky to wrap your head around, but once you do, you’ll be able to create a site that looks great no matter where it’s being viewed.
Defining Responsive Web Design
Responsive web design is a site design technique that allows a site to be designed to provide an optimal viewing experience across a wide range of devices. This type of web design is an alternative approach to designing a website which focuses on the user experience without compromising the overall look and feel of the site. This article will cover what responsive web design is, why it’s essential, and how to do it right.
Fully Responsive Websites: An Overview
In recent years, there has been a shift in the way people access the internet, with more and more people using mobile devices such as smartphones and tablets. A responsive website adjusts its layout and content to fit best the screen size of the device it is being viewed on. This ensures that users have a positive experience no matter what device they use to view your site.
More and more sites have begun to focus on how their sites look and function across various devices, but surprisingly there are even more websites that don’t care for their mobile audience’s experience. No doubt neglecting the mobile user interface will cost them website traffic, and even the coveted top spot on SERPs since search bots downrank websites that don’t cater to mobile users.
The Benefits of a Responsive Web Design
You’re still reading, which must mean that responsive web design matters to you. And it should – there are a lot of benefits to responsive web design. Here are a few of the benefits of using a responsive web design.
- Less loading time: Your website loads faster than your competitors’ static designs with a responsive design. In today’s market, where internet users spend an average of four hours on a mobile device and two hours on a computer, being faster can make a big difference to your bottom line.
- High-quality content: A responsive web design makes it easy for users to view the content on any device. When visitors look at your website on their smartphones, they won’t have to scroll down to view the entire page.
- Lower bounce rates: There is no denying that responsive web design provides a better user experience, which leads to lower bounce rates. Some studies have shown that mobile-friendly websites have a 17% lower bounce rate and 35% lower refuser rate.
So you’ve heard the benefits of responsive web design, but how does someone like me make a website like yours responsive?
How to Make Your Website Responsive
To make your website responsive, you’ll need to ensure that your website can adapt to different screen sizes. You can use responsive design principles, such as flexible layouts, media queries, and responsive images. If you have some coding experience, you can jump in headfirst and write mobile-specific CSS to ensure your website performs on even the smallest device.
If, at this point, you are more confused than when you started reading this article, then there is a more straightforward way to get this right. You can hire someone like me who builds a custom website that considers the latest and greatest best practices of responsive web design.
No matter how you decide to slay this dragon, the fact is that you need a mobile responsive website that shows off your brand on your user’s device – no matter how small the screen may be. It’s just common sense.
But it would help if you were a little strategic about how you design your mobile site. You may want to include some features on a mobile website but not on a desktop one. These can range from simple things like:
- A clickable map of your location helps customers quickly find your store.
- Quick links to social media help customers connect with you and learn more about your products or services.
- Easy navigation and fast loading pages, which reduce UX frustration and
- Call-to-action buttons that are easy to click on help customers interact with your site.
Okay, you’re starting to believe me when I say that a responsive website is essential to your bottom line. You’re probably wondering if your website is responsive at this point. Guess what? You can test it for yourself.
Testing and Debugging Your Responsive Web Design
Testing if your website is responsive in design can be time-consuming and tiresome. Still, it’s essential if you want to keep up with the competition and avoid losing customers. Why not try one of the following ways to test your website’s responsiveness?
- Use a mobile emulator: One of the most effective ways to test your website for responsiveness is to use a mobile emulator. Doing this will allow you to see how your website looks and functions on different mobile devices. Do yourself a favour! Search for the “mobile emulator” tool on Google and try it on your website.
- Use a mobile browser: If buying a mobile emulator software is not an option, try testing it on your mobile. This way, you can see how it looks and functions on your device.
Okay, so let’s move on to the point in time when you tested your website, and it failed. For those whose website passed, you can slow clap for yourself and feel free to skip to the following article. As for the rest of us who didn’t make the cut, let’s continue.
Optimise Your Website For Mobile Devices Today
The writing is on the wall: your website isn’t optimised for mobile devices, and you’re losing mobile traffic. You’re not alone. Over 82% of websites aren’t designed for mobile users.
Don’t be the last one to optimise your website for mobile devices! Get ahead of the competition by making your site mobile-friendly today. One way to do this is to take advantage of my free mobile assessment. It will show you the changes you need to make to succeed. Feel free to get a free audit today!