Custom vs. Templated Web Design Services: Which One is Better?
Published on Wed, 2 Jun-2021
Category: Web Design, Web Development

Custom web design services

When you need a very bespoke design solution for your brand then a custom design service is the ideal option. Atilus says that custom-built websites involve a team behind your business. It starts with a research process to understand your target audience and the website’s potential UX and UI requirements. Custom websites require a significant amount of time and attention to detail that will afford you a website that is like no other.

The biggest advantage of getting custom web design services is that it will make your website stand out from the crowd and give you a competitive edge over your competitors, which is very important in today’s saturated web environment. These types of websites are also more search engine friendly than website templates, so they tend to rank higher on SERPs. Not only does a custom website adapt to your business needs in a better way but it also gives you the room for incorporating your company’s branding into it. There is a factor of scalability with custom websites and they grow as your business grows. Moreover, the additional benefit of a content management system (CMS) makes it easier for the business to keep the website updated from anywhere.

Pros and Cons:

  • There are no limitations on graphics and functionality.
  • The development time is normally 6-8 weeks.
  • Custom-built sites are flexible and can grow with you.
  • A Customised website is more expensive than templates.
  • Optimised for search engines during web development.
  • Unique web design is based on the needs of the business.
  • A custom website is 100% responsive on all devices.
  • The web developer offers post website launch support.

Every business has different needs. If you want a website that is scalable, SEO friendly and unique, then a custom web design is an ideal choice. The added benefit is that it saves you some money on keeping your website updated and well maintained. Although it might take longer and cost you more, you will get a website according to your business needs and will deliver an exceptional user experience to your website visitors.

Templated web design services

Boost Blog defines template websites as a pre-designed layout for a page or set of pages of a website. This results in a shorter development time, which is ideal for tighter deadlines. This is because all that is left to do is plug the content into the site’s framework without having to build the website from the ground up. This may sound ideal but remember that often these templates are openly available for purchase, which may result in the template being used by others as their website template as well.

Pros and Cons:

  • The development time is significantly shorter.
  • Templates have a cheaper upfront cost.
  • Most templates are not SEO friendly.
  • Other businesses may be using the same template.
  • The site may look like everyone else’s.
  • Some templates aren’t especially well-made or maintained.
  • Limited customisation with the design.
  • Not 100% guaranteed to be responsive across all devices.
  • Doesn’t include a reliable support system.

Before picking this option, if customisation is something that matters to you – you may want to reconsider the templated web design services as customisation is limited. A template site does exactly what it says on the tin – it is purely a template for the user to change the text and images, but the layout remains fixed. Chances are there are plenty of other businesses like yours that have opted for the template route. Don’t you want to stand out from them and show your credibility?

what’s the key takeaway?

A web design service can be a very powerful tool when done correctly, but a poorly executed one will work against you. So instead of asking which option is best for you, rather ask yourself this question:

Would you rather spend your time figuring out how to make your website behave or have someone develop a custom solution while you concentrate on running your business? If so, let’s hop on a call to find the best solution for you.

Eclipse Digital Marketing Agency - Christina Oosthuizen


I’ll help you create a modern and clean website with custom features using the most up-to-date technology and SEO best practices. I’ll help you create an online home for you and your business.

Eclipse Digital Marketing Agency - Let's Work Together


I’ll help you create a modern and clean website with custom features using the most up-to-date technology and SEO best practices. I’ll help you create an online home for you and your business.


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