What Is Website Maintenance?
Simply put, website maintenance is the process of maintaining and updating a website. This means you need to perform regular maintenance tasks to keep the site running smoothly, as well as ensure that all security features are up to date. By doing so, you can be sure that visitors will always have the best possible experience on your site. If website maintenance is not a recurring task on your to-do list, then your website will be exposed to risks like cyber attacks, which can damage both the business and your reputation.
What Are the Risks of an Improperly Maintained Website?
There are many benefits to having a well-maintained website, including increased revenue from improved search engine optimisation. However, the risks of having an improperly maintained website are even more significant. A website that is not well-maintained could give its users insufficient information, negative branding, and an inability to perform certain functions. Here are three common but often overlooked consequences of an unmaintained website:
Most of us think cyber-attacks are an urban legend, but I can assure you it is a real thing. The website of a well-known brand in South Africa was recently hacked. The hacker was able to access the files and cause damage, leaving the website in disarray.
Search Engine Optimisation
If search engine bots crawl through a broken site to find your content, it will take them longer to do so and this could have a profound impact on how you’re perceived. This translates to less time for your content to be seen, which could negatively affect your search engine rankings. If a site isn’t getting enough traffic, you’ll also likely experience a drop in rankings. This can be a huge blow to your search engine optimisation.
If your website is poorly maintained, you could lose potential clients. They may not trust your brand if they see that you can’t keep your site up and running. Clients might be put off by the fact that you’re not able to maintain your website, which can lead them to choose a competitor. How can you get clients if you’re struggling to keep up with basic maintenance? If a client’s first impression of your company is less than ideal, you can be seriously hindering your ability to gain new clients. A brand new client will likely have a poor opinion of your company. Before they’ve had a chance to develop a positive impression, they could decide to work with another company instead. Some of your potential clients might even avoid doing business with you altogether. You could lose out on an opportunity to grow your business if your website is failing to impress potential clients. Maintaining a good brand is essential.
There’s no denying that website maintenance is a necessity in today’s online world. However, many business owners don’t know where to start.
What Are the Risks of an Improperly Maintained Website?
How often a website is maintained depends on the type of business. If a website’s purpose is to generate leads, then it’s important that the site is completely optimized for this use case. There are times when a business’ website may become outdated and it may require maintenance. This is particularly true of an enterprise-level company, which has the high cost of maintaining a website. Your website might not be updated with the most current information and it may need to be completely redesigned in order to remain competitive. That depends on how often it’s used and for what purpose. For example, if your website is used frequently for business purposes, you may want to update it more often than if it is used primarily for personal use. Also, if your website is small and doesn’t get much traffic, you can update it as needed. However, if your website is more extensive or an e-commerce site, weekly updates are necessary to keep the various functions running smoothly.
Should I Maintain the Website Yourself or Hire a Someone Like Me?
If you have a website, you may be wondering if you should maintain it yourself or hire someone like me to do it for you. There are pros and cons to both options. Hiring someone to maintain your website can be more expensive, but it will free up your time to do what you love while ensuring all the boxes are ticked off for a website that is well maintained. So yes, hiring a professional may initially seem like a more expensive option, but in the long run, it can actually save you money by providing you with expertise in an area you may not be knowledgeable in.
What do you get with our Monthly Website Maintenance Plans?
I offer website maintenance plans designed to take your business to the next level. No matter what level of website maintenance you need, I have a website maintenance plan that will help take your website to the next level.
No matter which website maintenance plan you choose, you can rest assured knowing your website will receive regular uninterrupted attention to ensure it runs smooth, remains unhacked, and is optimised without any hiccups. You can view the available plans here.
Get started with your website maintenance today!
Not sure which website maintenance plan is right for you? Our most popular plan is the Basic Website Maintenance Plan. It’s affordable, coming in at only R2,750 a month, and it comes with all the features I recommend for a small to medium-sized website.
Still not sure, why not talk to me about what you are trying to achieve? Tell me more about the nature of your business, and the type of website you have and I can help create a personalised website maintenance plan that suits your specific needs. Feel free to get in touch with me.