Trusted Information Services revolutionizes the way they interact and grow their clients businesses by taking the road less travelled and incorporating escrow strategies that focus on yesterday, today and tomorrow’s market.
Industry: Financial Location: South Africa Website: www.trustedinformationservices.com
01
The challenge
Having a website that was outdated and irrelevant to the target market, the client was losing market share and was not able to attract GenX users. The client approached me to create a functional website that attracted and engaged a younger more lucrative market. The client’s requirement was to have a web development team who could deliver quick results, with a key focus on user-friendly design and the ‘wow’ factor.
02
The solution
The initial approach to this project involved a review of all current marketing materials, as well as an assessment of the website to determine its overall functionality. To create a design that was flexible and adaptable in terms of future potential growth, I decided on a modular layout, which would allow the client to easily add and remove content and widgets in order to accommodate future business expansion.
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