When a powerhouse team of seasoned consultants in the transportation industry needs a website that reflects their expertise and high-level impact, they come to me. The Wathen Group wasn’t just looking for a website—they needed a digital experience that encapsulated their wealth of knowledge, their nimble approach, and their deep connection to the industry. It was time to elevate their online presence and position them as the leaders they are.

Industry: Transportation Consulting
Location: United States
Website: www.thewathengroup.com

01

The challenge

The Wathen Group has decades of expertise, but their old website wasn’t doing them justice. It was clunky, outdated, and didn’t properly communicate the depth of their experience or their forward-thinking approach to transportation consulting. They needed a new site that would speak to their core values—expertise, leadership, and hands-on experience—in a way that would captivate both public sector clients and stakeholders.

They needed more than just a facelift; they needed a website that was intuitive, streamlined, and reflective of their extensive knowledge in the transportation field, while also showing off the human side of their team—the workers who drive change in safety, well-being, and transportation efficiency.

02

The solution

Cue the design magic. I dove into this project with my usual love for clean aesthetics, engaging layouts, and, of course, a user experience that just works.

Human-Centered Design
I knew this site needed to be more than a service listing—it needed to connect. The Wathen Group’s team has a diverse range of professionals, and I made sure the site highlighted their experience and personality, making each expert feel like a key part of the story.

Easy-to-Navigate Layout
Transportation consulting can be complex, but the website? Not so much. I made sure key services, expertise, and team members were easy to find, giving visitors a smooth journey from first click to call-to-action.

Compelling Content
I cut through the jargon and communicated The Wathen Group’s value in clear, impactful language. From their team’s deep understanding of the transportation industry to the impressive projects they’ve led, every page tells the story of a company that’s both knowledgeable and approachable.

Mobile-First and Optimised Performance
Because The Wathen Group’s clients are often on the move, the site needed to look and work flawlessly on mobile. I implemented a responsive design that adapts to any screen size, ensuring the team’s expertise is always at hand, whether you’re on a tablet, phone, or desktop.

SEO Best Practices
The Wathen Group’s digital presence had to be as easy to find as it is to navigate. I incorporated targeted SEO strategies to ensure the site ranks for key terms, helping The Wathen Group show up right when public sector organisations need them most.

03

The Outcome

The final result? A website that perfectly captures The Wathen Group’s unique blend of consulting prowess and hands-on expertise. From the first impression to the final form submission, the site makes it crystal clear: The Wathen Group is the partner public sector organisations turn to when they need transformative leadership and strategic support.

The revamped site is now a high-performing tool that supports The Wathen Group’s business development efforts, drives engagement, and showcases their team as approachable, knowledgeable, and ready to lead change. The human-centred design encourages users to connect with the consultants and see the team as a true extension of themselves.

04

Final Thoughts

This project was all about capturing The Wathen Group’s legacy, leadership, and commitment to transforming the transportation industry. With a sleek design, clear messaging, and optimized performance, the site now reflects the true essence of The Wathen Group: experts who are dedicated to improving lives through strategic transportation solutions.

Looking to build a digital presence that’s as strong as your team? Let’s make it happen. Get in touch, and let’s build something that stands out in your industry.

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