Sew Intimate is an online store that provides handmade bespoke sleepwear to women across South Africa. Their site required a redesign to create a more premier and luxurious online store that was in line with its reinvented brand persona.
The new site needed to be responsive, with a social media integration and optimised for organic search results. Overall, the client wanted their website to look more polished and easy to use for maximised conversions.
Client: Sew Intimate
Industry: Couture sleepwear for women
Service: Web design, graphic design and SEO
Website Type: eCommerce website with PayFast integration
- ECOMMERCE WEB DESIGN100%100%
- GRAPHIC DESIGN100%100%
I designed a responsive site that is both aesthetic and professional. The intention behind such a design approach was to offer a UX that educated visitors in a visually stimulating manner, across multiple devices. This served to improve the sites credibility while reducing the high bounce rates that are synonymous with health and medical websites.
To help create context and a human connection between the doctor and potential patients, a professional photoshoot was carried out. By combining these photos with embedded YouTube videos, compelling patient testimonials and optimally placed CTA buttons with high-contrast colours, the website was further optimised for conversion.
To ensure maximised organic traffic, the website was optimised according to best practices as set out by the most popular search engines.
- eCommerce store with CRM and inventory management software
- Mobile responsive site with custom design
- Product catalogue with visual presentation of available products
- Lead generation magnet to increase email database
- Smart shopping cart with modern checkout process
- Integration of required payment gateway and shipping API
- Optimised for improved search engine results
GOOD WEB DESIGN IS GOOD BUSINESS
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Working with Christina was a breath of fresh air and she was able to take my thoughts and translate it into a website that truly represented our brand.
With her direction and guidance, we were able to redesign the current website within one week with little to negative impact on the bottom-line.
Christina is by far a woman of multiple talents, of which she used with great finesse throughout the website redesign.
DIRECTOR OF SEW INTIMATE