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SEW INTIMATE

THE BRIEF

Sew Intimate is an online store that provides handmade bespoke sleepwear to women across South Africa. Their site required a redesign to create a more premier and luxurious online store that was in line with its reinvented brand persona. 

The new site needed to be responsive, with a social media integration and optimised for organic search results. Overall, the client wanted their website to look more polished and easy to use for maximised conversions.

Client: Sew Intimate
Industry: Couture sleepwear for women
Service: Web design, graphic design and SEO
Website Type: eCommerce website with PayFast integration

MY SERVICES

  • ECOMMERCE WEB DESIGN100%100%
  • GRAPHIC DESIGN100%100%
  • SEO100%100%

MY APPROACH

I designed a  responsive site that is both aesthetic and professional. The intention behind such a design approach was to offer a UX that educated visitors in a visually stimulating manner, across multiple devices. This served to improve the credibility of the site while reducing the high bounce rates that are synonymous with health and medical websites. 

By adding a WooCommerce integration, the client has managed to save on daily admin of the increased amount of orders that have come through on a daily basis, as a result of having an eCommerce website.

To ensure maximised organic traffic, the website was optimised according to best practices as set out by the most popular search engines.

THE RESULT

  • eCommerce store with CRM and inventory management software
  • Mobile responsive site with custom design
  • Product catalogue with visual presentation of available products
  • Lead generation magnet to increase email database
  • Smart shopping cart with a modern checkout process
  • Integration of required payment gateway and shipping API
  • Optimised for improved search engine results
  • Well-organised navigation
  • Social media integration with live chat
  • A modern-looking layout

GOOD WEB DESIGN IS GOOD BUSINESS

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THE VERDICT

Working with Christina was a breath of fresh air and she was able to take my thoughts and translate it into a website that truly represented our brand.

With her direction and guidance, we were able to redesign the current website within one week with little to negative impact on the bottom-line.

Christina is by far a woman of multiple talents, of which she used with great finesse throughout the website redesign.

ERICH OOSTHUIZEN

DIRECTOR OF SEW INTIMATE