SEO, Web Design & Development, WordPress Maintenance & Support
RoboSol by NatureSafe

The Croatian giant in natural cleaning products, RoboSol by NatureSafe turns natural ingredients to create safe, ethical and organic green products that reduce consumers’ carbon footprint across Croatia, Germany, France and other European countries.

Industry: Online Retail             Location: Croatia and Germany               



The challenge

When COVID-19 took the world by storm, the client knew it was the right time to enter the European market with its range of natural cleaning detergents and disinfectants. In addition to creating a multilingual eCommerce website, they also wanted me to support the website every week, ensuring it continued to support the business growth in the months following its launch.



The solution

Web Design and Development: I created a multilingual site with a customised eCommerce store, an easy to use online payment system, and an integrated newsletter sign-up to engage their clients and keep them informed of upcoming product launches and news in the industry. The site was built with WordPress, a content management system that allows the client to update and change the site themselves. I also built landing pages for each of their products where they can send traffic to sell their products online with the use of paid advertising.

SEO: To rank higher from the first day, through thorough research into user search behaviour, I identified insightful trends in the target market’s buying behaviour that I used to optimise the website content to make it more relatable, resulting in a website that has grown organic traffic by 15%. This is only the tip of the iceberg, as the client is on a maintenance plan that will help refine his content as user search behaviour evolves.

WordPress Maintenance and Support: Once I launched the website, the client wanted to focus on growing the business and opted to hand over the reins of keeping the website in tip-top shape.


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