For wholesome and attentive obstetric and gynaecological medical care offered in a calming and luxurious environment, the Puzey and Chambers Group is the practice of choice among Cape Town’s female population.

Industry: Healthcare             Location: South Africa               Website: www.puzeychambersgroup.co.za

01

The challenge

The client’s old website was no longer in line with their brand and was not attracting a younger demographic of patients. They needed a modern, youthful, and clean website without diluting their years of experience and collective expertise. The client wanted to update the look and feel without losing the credibility and expertise they had built over the past several years. In addition, they needed a website that was mobile-friendly and easier to manage on the back end.

02

The solution

Web Design and Development: I created a one-page website where the design aesthetic focused on mimicking the calming design style of the doctor’s rooms themselves. Using colour psychology, I opted to use various shades of green to evoke a peaceful space that would reassure women experiencing multiple health issues. The design featured a header logo, testimonials from real women, FAQs and actionable calls to action that would direct the viewer to the essential parts of the website.

SEO: To create the best customer experience possible, I made it my goal to find out what each client’s target market is looking for when they visit their website. I did this by deep diving into the site visitor’s search pages, looking for what they are searching for. I then took this information and turned it into a bespoke On-Page SEO Strategy that would work for the client.

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