In the London film industry, Production on Point is the go-to app for booking agents, film producers and agencies, helping them find available talent on the go and in real-time with the click of a button.
Industry: Film and Entertainment Location: England Website: www.productiononpoint.com
01
The challenge
The client needed a website that supported the growth of their innovative app. The website needed to be on-brand while at the same time driving curiosity about what they offered. Almost creating a window into the app itself. The site needed to explain the technology in an easy-to-understand way. The client wanted to get as much traffic on the site as possible and provide a way for people to download the app from their website.
02
The solution
Web Design and Development: With its clean and aesthetically pleasing user interface, WordPress served as the foundation for this beautiful website, enabling the client to update the content effortlessly. The modern layout was created with the help of the brand bible, with all the key points where the logo, tone, and colours are showcased, guiding the eye effortlessly to engage with the content.
SEO: To ensure the client’s target market found the website, a deep dive into the site visitors search page appetite was conducted. Using the research, I created a bespoke On-Page SEO Strategy that pivoted the content towards search engines, making it rank faster and convert higher.
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