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Olli & Rose

Eclipse Digital Marketing Agency - Olli and Rose
Eclipse Digital Marketing Agency - Olli and Rose
Eclipse Digital Marketing Agency - Olli and Rose

Client: Olli & Rose
Location: Cape Town, South Africa
Industry: eCommerce – Clothing (Babywear)
Date: August 2019

Our Solutions: 

Website Redesign

UX Design

Google Analytics

Social Media Integration

Web Development

WooCommerce Integration

THE PROJECT

Olli & Rose focuses on everyday wear with an extra touch of uniqueness. As a premier online boutique based in Cape Town, they make bespoke and modern clothing for babies and toddlers. Established by two sisters in 2018, Yolandi and Monica found the need to create a bespoke modern baby and toddler company, who aspire to dress all little people in comfortable, yet stylish outfits.

They wanted a full-fledged eCommerce website with a modern responsive layout that would allow them to expand their market globally. With the anticipated increase in orders, they also wanted an integrated interface that would help them save time and reduce the admin burden.

I designed a site with a colour palette that conveys a soothing experience to the visitors. The images were chosen accordingly so that the youthful and playful brand persona of Olli and Rose is properly reflected. The site has a balanced proportion of simplicity and elegance brought about by ample white spaces and text which translate into a high converting UX and UI design.

A JavaScript-driven interface for managing the eCommerce store was integrated into the functional component of the website’s design. Through this interface, Olli and Rose are able to sell its products online, automate administrative processes and streamline the logistics of completing orders.

TECHNOLOGIES & INTEGRATIONS

Eclipse Digital Marketing Agency - WordPress CMS Platform

wordpress

Eclipse Digital Marketing Agency - WooCommerce Plugin

WOOCOMMERCE

Eclipse Digital Marketing Agency - Elegant Themes Divi Builder

DIVI BUILDER

Eclipse Digital Marketing Agency - Google Map Integration

Google Maps

Eclipse Digital Marketing Agency - Google Analytics Integration

GOOGLE ANALYTICS

Eclipse Digital Marketing Agency - Social Media Integration

social media

THE RESULTS

We worked with the founders of Olli & Rose every step of the way to ensure a polished finished website. From the initial workshop where we discussed persona mapping and the customer journey, to designing the look and feel of the website, we created something that put the user in total control when shopping online for custom-made baby and toddler clothing.

Responsive site with fluid layout powered by WordPress
Reflects brand persona effectively
eCommerce store with CRM and inventory management interface
Integration with an online payment portal (i.e., PayFast)
Timed animations and hover sensitive navigation bar
Professional looking footer
Conversion friendly layout with strategically placed CTA buttons

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Let's work together

Do you have a similar project in mind, that you feel the design approach and interactivity here could be poached for your own? I'm always happy to discuss your project with you so just fill out the form below and let's get started!

Eclipse Digital Marketing Agency - Let's Work Together