> Client: Nyansa (South Africa and Ghana)
> Services: Web design, Web development and SEO
> Website: https://www.nyansa-africa.com
Nyansa was founded on the belief that business in Africa can grow through the development of people.
First incorporated in 2009 to provide accredited training programs and fill the gap of quality corporate adult education, Nyansa has since grown to include a full basket of outsourced services assisting foreign companies to come into Ghana, register and run their business in Ghana while ensuring full compliance with all local laws and regulations.
Branding: Before I could start on the web design, Nyansa needed to freshen the brand’s corporate image to help it match the design style they wanted to see on their redesigned website. Making use of African artwork influences and the requested shaded of green, I was able to create a geometrical design that incorporated the African knot that symbolises the meaning of the client’s name – Nyansa.
SEO: To ensure the website and brand resonated with the client’s South African and Ghanian users, in-depth user search engine behaviour was carried out. The insight helped us create content that reflected the users’ appetite for content while at the same time realigning the business’s focus in the industry.
Website: The client wanted the new website to look modern and high-end while maintaining a professional feel to avoid being overbearing on the corporate clients. I took my cues from the new logo, market research and design styling sessions with the client to create a dynamic and user-friendly website that showcased the client’s unique voice.
Nyansa’s new website is much more engaging and interactive than the previous site – making full use of the company’s new branding and material to provide an experience for potential clients to remember.
try it for yourself
hover. wait. fall in love.
Experience the website for yourself.
Hover over each of the images to see my work in action.
Brand Guidelines + Moodboard
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