When a powerhouse CX consultancy is rocking Fortune 500 clients but still stuck with a site that screams “2014 template,” you call in reinforcements. Enter me. One woman, one mission: redesign, rewrite, and rebuild a digital experience that actually lives up to the brand’s real-world impact. This wasn’t just a website upgrade. It was a full-blown CX makeover—messaging, design, dev, and strategy, all under one roof (mine).

Industry: Customer Experience Consulting
Location: South Africa
Website: www.nlightencx.com 

01

The challenge

nlightencx is a heavy hitter in the customer experience game—working with the kind of brands that don’t mess around. But their website? Let’s just say it wasn’t quite keeping up. Think cluttered messaging, outdated visuals, and a user journey that made people work way too hard to get to the good stuff.

Their online presence didn’t reflect their real-world presence. And if you’re going to claim CX leadership? Your digital experience better lead the way.

02

The solution

Cue the transformation.

I designed, developed, and restructured the entire site from the ground up—starting with their messaging. Because you can’t design what you can’t define, right?

Strategic, Story-First Copy
The old content felt like it had been written by a committee (because it had). I rewrote everything to sound sharp, human, and deeply aligned with what their clients actually care about. No fluff. No filler. Just clarity, confidence, and a healthy dose of “we know our sh*t.”

Bold, Corporate-Ready Design
Big type. Bold visuals. Clean, white space that lets the message breathe. The site design balances sophistication with just enough edge to stand out in a sea of sameness. It looks—and feels—like a consultancy at the top of its game.

Structure That Converts
I reimagined the site architecture to flow like a client journey—clear CTAs, simplified service breakdowns, and a spotlight on CX Masterclass. Every click is intentional. Every scroll moves you closer to a “hell yes.”

The Quiz, Unleashed
Now for the secret weapon: the custom-built quiz. On the old site, it was hidden in a paragraph like a shy intern. But I dug into the data and saw it was their highest-converting lead magnet—so I rebuilt it, styled it to match the new vibe, and gave it pride of place in the main nav and a stylish popup. Now it’s doing what it should’ve been doing all along: converting curious visitors into actual leads.

Mobile-First. SEO-Smart. Client-Ready.
This site doesn’t just look good—it performs. Fully responsive, lightning fast, and built with SEO best practices baked into every page. Because good design should never come at the cost of visibility.

03

The Outcome

nlightencx now has a site that walks the walk. It captures their energy, their intelligence, and their ability to lead transformation at scale. Their best-performing asset (the quiz) is now front and centre, and the whole experience feels like a breath of fresh CX air.

No more explaining who they are—now the site does it for them, in five seconds flat.

04

Client Feedback

“From our very first interaction with Christina, we knew we’d found the one , a website design guru who truly stands out in a sea of so-called experts. Website designers may be easy to come by, but it’s rare to find someone who is both highly organised and has a sharp eye for clean, functional design that truly reflects a brand. Christina was an absolute pleasure to work with from start to finish. Clear communication, efficient project management, creative flair, she brought it all. We couldn’t be happier with the result and recommend her without hesitation.”

Nathalie Schooling, CEO and Founder

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