Join me on a journey through the transformation of NB Consulting, a dynamic woman-led consulting firm offering tailored human resource services to businesses across South Africa. Discover how I took the budding business under my wing, with the help of our talented partners, to shape the brand from scratch, and together, we help them soar to new heights.

Industry: Human Resources               Location: South Africa               Website: www.nbconsulting.biz

01

The challenge

With nothing but a vision, NB Consulting sought my expertise to craft an identity that would set them apart in the competitive consulting landscape. There was a need for a complete brand makeover, from logo design to establishing a cohesive brand bible and curating an image library that resonated with their unique brand personality. Additionally, I undertook the task of designing and developing a custom website that would serve as the digital face of NB Consulting, seamlessly integrating with their brand new brand.

02

The solution

My journey with the client began with creating a brand that would represent them and resonate with their audience. I meticulously crafted a brand identity that exuded professionalism, reliability, and innovation. Starting with the logo, I worked closely with our partners to bring their vision to life. It wasn’t just a design; it embodied their values and aspirations. The logo served as the cornerstone of their new brand identity.

Next, I delved into creating a comprehensive brand bible, establishing guidelines for everything from typography to colour palettes. This ensured that every communication, whether digital or in print, would consistently convey the essence of NB Consulting.

To complement the visual aspects, I journeyed to find the ideal library of images that would mirror their brand personality. Each image was carefully curated to evoke emotions, resonate with their target audience, and enhance storytelling.

Simultaneously, I designed and developed a custom website that looked the part and delivered a powerful message. Working collaboratively with a skilled copywriter, we crafted compelling and informative content mirrored their values and mission.

Today, I proudly unveil NB Consulting – a brand poised for greatness with a solid foundation, a compelling visual identity, and a custom website that is a beacon of their commitment to excellence. Step into the world of NB Consulting, where professionalism meets innovation, and experience the transformation we’ve achieved together.

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