Merchant Energy, a trailblazer in South Africa’s renewable energy revolution, has created a cleaner, greener future by harnessing this country’s abundant sunshine and wind resources. Their visionary approach aims to establish energy independence and environmental stewardship, leaving a lasting legacy for generations of South Africans.
Industry: Renewable Energy Location: South Africa Website: www.merchant.energy
01
The challenge
When Merchant Energy sought a new website, they faced a critical challenge in effectively communicating their pioneering efforts and initiatives to the wider public. Their existing website lacked the impact necessary to convey the grandeur of their vision and the significance of their renewable energy projects. Furthermore, the outdated design was not mobile-friendly, which limited accessibility for a substantial portion of their target audience.
02
The solution
When Merchant Energy sought a new website, they faced a critical challenge in effectively communicating their pioneering efforts and initiatives to the broader public. Their existing website lacked the impact necessary to convey the grandeur of their vision and the significance of their renewable energy projects. Furthermore, the outdated design was not mobile-friendly, which limited accessibility for a substantial portion of their target audience.
To enhance the website’s appeal, I integrated high-quality images and videos that highlighted the scale and success of Merchant Energy’s renewable energy projects. This multimedia approach added depth to the storytelling, emotionally connecting visitors with the brand’s commitment to environmental stewardship.
Collaboration with the client and creative team was essential throughout the development process. By incorporating feedback and conducting regular user testing, we ensured the final product met the highest standards of performance, accessibility, and visual appeal.
Like what you see?
Let's get started.
Have a project in mind? Share your story and let's create something great together.