Branding
Goosen & Associates Incorporated

Praised for its creativity and versatility, the boutique law firm of Goosen & Associates Incorporated has been attracting clients from diverse sectors of the financial industry with their comprehensive bespoke commercial legal services at competitive rates.

Industry: Legal              Location: South Africa               Website: www.galaw.co.za

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The challenge

With a company name like Goosen & Associates Incorporated, it’s clear that they already have a unique selling point that appeals to a broad but niche audience. However, the problem they faced was that they were in a very crowded marketplace with customers already loyal to certain well-known brands. This is why they needed an immaculate new brand that stood out from all the noise.

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02

The solution

I created an entirely new brand identity for their company with a fresh and modern look that would appeal to their target audience. My work included a complete rebranding of the company’s visual identity, from designing the logo to recreating the colour palette, and providing an entirely new set of brand guidelines across all traditional and digital platforms.

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