seo, web design, web development
Dr Peter O’Farrell

Dr Peter O’Farrell caught the attention of a younger market with a user-centric website design that echoes his target market’s fun-loving and personable nature.

> Client: Dr Peter O’Farrell (South Africa)

> Services: Web design, Web development and SEO

Dr O’Farrell is an orthopaedic surgeon with an interest in hand and upper limb surgery. As a specialist in Worcester – Cape Town, Dr O’Farrell works alongside esteemed colleagues from South Africa as well as from abroad, allowing him to deepen his expertise within his speciality.

As a practising surgeon, he has dedicated his life to solving hand and arm healthcare issues using the latest surgical and non-surgical strategies.

PROJECT DETAILS

Making use of blues and greens often associated with the medical profession, I designed a clean and white-space based layout for Dr Peter O’Farrell. I wanted it to look modern and engaging while maintaining a professional feel to avoid being overbearing on the user.

Use of doodle-like images, allowed the website to break the mould associated with healthcare websites while offering a fresh feel to help keep the user engaged.

Because the website needed to act as a portfolio to direct users to the doctor’s room, it was important that there was a clear path for the user to follow. I laid out each page in a way to make this process very straightforward, with different sections, inviting the user to read more about the doctor and his medical expertise.

Developing the website on a WordPress CMS was the preferred option to ensure that the doctor and his team were able to update and manage the content and imagery on the website.

Eclipse Digital Marketing Agency - Dr Peter O'Farrell

try it for yourself

hover. wait. fall in love.

Experience the website for yourself.
Hover over each of the images to see my work in action.

Home Page

Eclipse Digital Marketing Agency - Dr Peter O'Farrell (Home)

Services Page

Eclipse Digital Marketing Agency - Dr Peter O'Farrell (Services)

Patient Information Page

Eclipse Digital Marketing Agency - Dr Peter O'Farrell (Patient Information)

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