Dr Crispin Thompson is a sophisticated and sassy spinal neurosurgeon with an uncanny knack for managing complex spine pathology, including degenerative spinal conditions and trauma of the spinal column and spinal cord.

Industry: Healthcare               Location: South Africa               Website: www.crispinthompson.co.za

01

The challenge

With an ageing profile of patients in his practice, Dr Crispin Thompson wanted a website that would allow his business to attract younger patients who are much more likely to find a physician when searching online.

02

The solution

Web Design and Development: To help engage the millennial demographic, I designed a minimalist website that welcomed users with an intuitive and aesthetically pleasing user interface. The vivid photography, simple hover animations, and parallax effects enhanced the design.

SEO: To outsmart the competition and gain more site traffic, I scrutinised user search behaviour and identified the exact wording of the search queries relevant to the client’s website. I then created a detailed keyword research plan that highlighted all possible keywords used. I paid close attention to how people create content to suit their demands. Building quality content with an engaging user experience was essential to assure visitors. I optimised the site’s content and aligned it to the new website design. This ensured that the website was optimised for human and search engine visitors.

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