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DR CRISPIN THOMPSON

THE BRIEF

Dr Crispin Thompson is a specialist spinal neurosurgeon. His private practice is based at the Mediclinic Milnerton and he provides part-time neurosurgical support at Groote Schuur Hospital.

With the rise of patients seeking medical services by way of searching online, Dr Thompson wanted to create a website that established his online footprint. In doing so, he wanted to have a clearly branded website that clearly communicated both his professional nature and his superior medical experience.

Client: Dr Crispin Thompson
Industry: Private healthcare
Service: Neurosurgery medicine at Mediclinic Milnerton
Website Type: Brand website

MY SERVICES

  • WEB DESIGN100%100%
  • PHOTOGRAPHY75%75%
  • GRAPHIC DESIGN65%65%
  • SEO100%100%

MY APPROACH

In response to the client’s brief, a simplistic website design was developed to clearly communicate both the brand and the professional medical care available at the medical practice.

The website was designed with two main colours to help emulate a clean design white emphasis was placed on easy to understand wording, eye-catching illustrations and information videos. The media chosen served to improve the credibility of the doctor in order to improve the respective pages’ conversion potential. 

To help create context and a human connection between the doctor and potential patients, a professional photo shoot was carried out. By combining these photos with embedded YouTube videos,  compelling patient testimonials and optimally placed CTA buttons with high-contrast colours, the website was further optimised for conversion. 

To ensure maximised organic traffic, the website was optimised according to best practices as set out by the most popular search engines.

THE RESULT

  • Minimalist website design
  • Embedded visual media
  • Optimised for improved search engine results
  • Attention-grabbing call-to-action buttons
  • Easy to understand wording for complex medical information
  • Well-organised navigation
  • A modern-looking layout

GOOD WEB DESIGN IS GOOD BUSINESS

Want results like these?

THE VERDICT

I am very happy with the design and appearance of the website.

DR CRISPIN THOMPSON

NEUROSURGEON