Dr Allan van Zyl is a highly renowned orthopaedic surgeon who is an expert in hip and knee replacement and other joint and mobility issues. He is a highly skilled and experienced orthopaedic surgeon who can help patients regain mobility and improve quality of life.

Industry: Healthcare               Location: South Africa               Website: www.orthodoc.co.za 

01

The challenge

The client was determined to launch a new website that recaptured the interest of his current patients but also inspired interest in new patients looking for a world-class surgeon in orthopaedics. It didn’t come close to providing the education that an online visitor needs to feel comfortable with a decision such as having surgery. The website’s visual look was bland and uninspiring, and the overall user experience was frustrating.

Dr Allan van Zyl needed a new website that added a human touch to his practice.

02

The solution

It was essential to take the current website from bland to something that communicated the client’s world-class brand without diluting the expertise and integrity of the client. I opted away from fashionable design, choosing a more clean and organised design with structural lines, an optimum amount of whitespace, and modern imagery. To reduce the anxiety Dr Allan van Zyl’s patient’s experience, I focused on using real-life videos and images of the doctor meeting with patients and performing surgery. This added a human touch to the website.

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