Every day is a love story as they look to spread that love by creating and applying it to its purest form. They do this by providing a mix of lace, pearls, tulle, organza, satin, and sequins – a blend of feminine fabrics and trimmings, creating a bridal atmosphere at Bridal Aisle – Cape Town’s premier wedding couture specialists.

Industry: Fashion and Online Retail               Location: South Africa               Website: www.bridalaisle.co.za

01

The challenge

The client wanted a logo that was elegant, playful and happy and a typeface that reflected the tone of their brand. It needed to look feminine, but also slightly masculine so that it appealed to both brides and grooms. They also wanted a symbol to represent them as a logo, since they deal with all aspects of wedding planning.

02

The solution

To make the process of getting married feel more magical, I created a hand-drawn monogram logo that stands for the idea of two souls linking together through marriage. The hand-drawn logo was meant to contrast the utilitarian look of traditional wedding day clothing and to match the intimate bridal sleepwear and luxurious gift boxes Bridal Aisle is known for.

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