Branding
Bridal Aisle

Every day is a love story as they look to spread that love by creating and applying it to its purest form. They do this by providing a mix of lace, pearls, tulle, organza, satin, and sequins – a blend of feminine fabrics and trimmings, creating a bridal atmosphere at Bridal Aisle – Cape Town’s premier wedding couture specialists.

Industry: Fashion and Online Retail               Location: South Africa               Website: www.bridalaisle.co.za

Bridal-Aisle-

01

The challenge

The client wanted a logo that was elegant, playful and happy and a typeface that reflected the tone of their brand. It needed to look feminine, but also slightly masculine so that it appealed to both brides and grooms. They also wanted a symbol to represent them as a logo, since they deal with all aspects of wedding planning.

Bridal-Aisle-
Eclipse-Digital-Marketing-Agency-Spotted-Dark-Background

02

The solution

To make the process of getting married feel more magical, I created a hand-drawn monogram logo that stands for the idea of two souls linking together through marriage. The hand-drawn logo was meant to contrast the utilitarian look of traditional wedding day clothing and to match the intimate bridal sleepwear and luxurious gift boxes Bridal Aisle is known for.

Bridal-Aisle-

Like what you see?
Let's get started.

Have a project in mind? Share your story and let's create something great together.