Branding, Web Design & Development
Blue4 International

What happens when a leadership development powerhouse with 40 years of research under their belt needs a digital presence as strong as their impact? They call me. And when Blue4 International approached me to craft their brand and website from scratch, I knew this was going to be more than just a project. It was about helping them set the stage for transforming leaders across the globe—starting with a killer brand and website.

Industry: Adminstration             Location: United Kingdom               Website: www.blue4international.com

Blue4 International

01

The challenge

Blue4 International came to me with a blank slate—no logo, no brand colours, no website. All they had was a vision: to become the go-to for leadership development. They needed a brand that radiated authority and professionalism but kept a human touch, and a website designed to drive conversions from Google Ads. The stakes were high. Blue4 was ready to hit the ground running, but without a solid digital foundation, even their best ideas risked staying in the shadows.

Blue4 International

02

The solution

Armed with my web design expertise and a powerhouse graphic designer from The Suckerpunch, we dove headfirst into creating a brand that truly reflected Blue4’s mission. This wasn’t just a ‘slap a logo on and call it a day’ situation. It was a deep dive into who they are, what they stand for, and how we could make them shine online.

We built a brand that covered all the bases:

  • Brand colours that struck the right balance between authority and approachability.
  • A logo and accreditation badge that screamed ‘trust us, we know leadership.’
  • Messaging guidelines and tonality to make sure Blue4’s voice was confident, but never cold.
  • Imagery and patterns that reflected the strength of their expertise without losing the focus on people.

Once the brand was locked in, it was time to bring it to life with the website. Every page was crafted with marketing funnel theory in mind—think high-converting landing pages designed to turn visitors into engaged clients. The website wasn’t just a pretty face; it was a finely-tuned machine built for Google Advertising success.

Blue4 International

03

The Outcome

The final result? A digital experience that’s as sharp as Blue4’s 40-year legacy. The website didn’t just launch—it hit the ground running. Within days, engagement spiked, enquiries rolled in, and Blue4 saw their message being amplified in ways they’d only imagined.

Each page wasn’t just a ‘click and move on’—it was a journey designed to pull visitors deeper into Blue4’s offerings, guiding them toward real action. The sleek design, combined with the strategic marketing funnel approach, ensured every visitor had a clear path—from first glance to ‘Where do I sign up?’

And the best part? Blue4 now has a brand that matches their expertise. They’re no longer just a leadership development provider—they’re the leadership development provider with a website that’s not just a digital business card, but a high-performing tool that drives results. This is the kind of platform that takes a business from “Who are they?” to “I need them.”

Magic Island Sauces

04

Client Feedback

“I cannot recommend Christina and the team at Eclipse highly enough. Efficient, creatively brilliant and crazy talented, as well as being just all around awesome folks. One of the best teams out there.” – Stuart Lewis

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