google ads
Aesthetic Dental Institute
Aesthetic Dental Clinic used personalised Google Ads to attract highly qualified users for record-high in-patient bookings despite COVID-19.

> Client: Aesthetic Dental Institute (South Africa)

> Services: Google ads

Dr Vasen Naidoo, the dentist and owner of Aesthetic Dental Insitute, prides himself on bringing beauty and confidence back to the everyday person.

He offers specialised and individual treatments through their holistic approach to dentistry in smile design, teeth whitening, orthodontics, dental implants and everyday oral hygiene and dentistry.


After auditing the client’s search engine position and user search behaviour, I created a high-performing Google Adwords to help drive traffic and in-patient appointments during the COVID-19 pandemic, where the industry experienced an all-time low conversion rate within the dental industry.

With a detailed bid strategy and custom mobile settings, the Google Ads campaign achieved high volumes of traffic, low bounce rates and higher conversions – all with an affordable campaign budget.

Since starting the campaign, the client’s ads were seen over 25,000 with a click trhough rate of 12.5% – all this as a result of a usercentric Google Ads campaign that ran for a period of 6 months.

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