If you are like most entrepreneurs, you probably spent a small fortune building the perfect website, thinking that if you build it, they will come. Unfortunately, this is one of those times that just because your website exists, doesn’t mean that your dream customers will visit.
01. SEARCH ENGINE OPTIMISATION IS KEY
Search engine optimisation or SEO is key for generating long-term free traffic to your website. SEO is essentially maximising your opportunity to appear near the top of popular search engines. It’s basically the back-end detail work needed so that Google and other search engines like your website so that it can be found when someone searches for it online.
A good place to start is to research popular search terms and target long-tail keywords as well as short. An example of a short keyword is “Lose weight”. An example of a long-tail keyword would be “How to lose weight in less than 2 months for a holiday”. The second example will have far fewer people searching for it but will drive highly relevant traffic that is most likely to convert.
While you can DIY your own SEO – there is a technical component to it and if done right, it will help you start ranking sooner with fewer hiccups along the way. Something important to know about SEO is it’s not a one and done job – it takes time to build up and gain momentum.
02. SHARE WHAT YOU KNOW BY BLOGGING
Having a blog on your website is a must for getting your SEO game on! Without offering new content on a regular basis, what other reason do potential prospects have to come back to your website again and again? Probably none!
Remember, the point of your website is to showcase your brand to your dream clients and convince them to support you. To do this, you need to offer fresh website content that talks to their pain points and build confidence that you’re the one they need.
A good place to start when writing a blog is to brainstorm what are your potential prospects’ pain points. If for instance, you’re a real estate agent, your potential customers’ pain point could be that they are struggling to sell their house. A good blog that talks to that pain point could be where you share your expert advice on what they can do to sell their home faster. A blog like “10 Secrets to Selling Your Home Faster” would definitely get that homeowner to click on your site and consider you as their real estate agent!
Having a blog is ideal for building trust as you get to show your potential leads that you’re an expert in what you do. Just make sure to drive traffic to your blog by showcasing it on your social media pages and emailing it to your contacts on the email list you’ve worked so hard to build.
03. USE YOUR SOCIAL MEDIA CHANNELS
Building traffic through social media is a lot like a city planner knowing how to get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be the main road in your roadway infrastructure.
So how exactly do you get the most out of this roadway? Well, that is where things get interesting as it looks different for each and every business. The success of this strategy lies in asking yourself a few key questions:
- Where is my audience? There are multiple social media channels out there but you have to find out which channel your audience prefers to use when using social media.
- When is my audience on social media? It’s important to find out what time of day your audience is on social media. The reason for this is to make sure you post at that time so that your post appears right on top of their feed.
- What content do they like? Go back onto your feed and see what posts got the most engagement. This will give you a good idea of what type of posts your audience would like to see more of.
By asking these questions, you will get a better idea of where, when and what to post to increase the chances that your post actually appears on your followers’ feed. This way, the likelihood that your dream clients see your post increases tenfold, which of course increases the chances they’ll click the link you cleverly included in your post.
Driving traffic to your website is going to take two things: consistency and effort. No matter how exhausting or daunting this may all seem, you owe your website the chance to grow your business and push your brand forward.
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