beautiful website design, Why websites need to do more…

WHY WEBSITES NEED TO DO MORE THAN JUST LOOK GOOD?

beautiful website design, Why websites need to do more…

There is more to beautiful website design than solely focusing on making it look good. The cold hard truth is that even a good-looking website that aced all the major design rules with surgical precision might be bad for business. The crux of the matter is simple. Websites can no longer rely on their good looks to contend for the affection of visitors. Instead, websites need to dig deeper by striking a perfect balance between form and function.

To get you thinking along these lines, here are 5 questions to consider when designing a good looking AND functional website:

01: Is your homepage your best page?

02: Where is the best place to put those social media links?

03: Has your website met your brand?

04: Does it look good on mobile?

05: Is a DIY website worth it?

beautiful website design, Why websites need to do more…

01: Is your homepage your best page?

First impressions count and if your homepage is the first thing your visitors see when they land on your site, then you better make it count in your favour.

When it comes to your homepage, are your leveraging your main header image? Google Analytics reported that most visitors will decide if they want to keep scrolling or leave simply by looking at the main header image on a homepage.

To keep visitors from clicking away from your beautiful website design, make sure your main header image has a ‘call to action’ and whatever you do, don’t simply say “Welcome to …”.

Here is an example of Brilliant Digital who used a short and to the point headline with two call-to-action buttons. The success storiesbutton is a great addition as it gives social proof that they can do what they are saying they can do.

beautiful website design, Why websites need to do more…

02: Where is the best place to put those social media links?

I see a lot of beautiful website designs with social media icons in their main header menus, or even in the ‘top bar’ of their websites. Heck, I’ve done this myself for clients – but only if it made good business sense!

But when wouldn’t it make sense to smack those social media icons right on top? If your website visitors are known to be social media junkies – that’s when!

By placing these links close your menu, you are encouraging visitors to click away without having the chance to spend time on your site and get to know you. A better place to put links to your social media accounts is in your footer, where it can still be found in a non-distracting way.

03: Has your website met your brand?

A strong brand has one important advantage – recognition. With recognition comes familiarity. With familiarity comes trust and confidence. Done correctly, your brand helps build trust and loyalty that we all know transforms website visitors into paying customers.

Here are some key tips to introduce your brand to your beautiful website design:

  • Use only two different fonts on your site and make sure that at least one of the chosen fonts can be found on your logo.
  • Use no more than four colours throughout your site that stem from your logo. This will ensure that you choose appropriate colours that represent your company to your website visitors.
  • Use pictures that look and feel exactly the same. Let’s say you’re going for moody pictures on your website, putting a cheerful picture smack in the middle would be a faux pas. It would not only be disruptive but would also remove the continuity that builds trust.

04: Does it look good on mobile?

So, you have a beautiful website design and it looks great on your desktop but does it look and function well on smaller screens, like a mobile phone?

With more and more people visiting websites with their mobile phones, it would be reckless of you to ignore testing your website on smaller screens. An easy way to do this is to “Inspect” your website using a nifty little tool on Google Chrome. All you have to do is right-click somewhere on your website and choose “Inspect” from the top menu bar. Then you pick the device in the dropdown menu to switch between different screen size views.

beautiful website design, Why websites need to do more…
beautiful website design, Why websites need to do more…

05: Is a DIY website worth it?

When you run your own business, time is money and sometimes money is hard to come by. So, you may be tempted to save both time and money by picking a free website template but before you do here are some pros and cons of picking this option.

Pros:

  • With web design templates or DIY websites, you do not have to imagine the appearance as the end result is right there in front of you.
  • You can find lots of website templates available online and most of them are free of cost or can be purchased at a reasonable price.
  • Website templates or a DIY website is up and running in no time at all.

 Cons:

  • Because website templates can be accessed by anyone, there is a high chance that the DIY website template you pick up will be the same for most websites already accessible on the web.
  • DIY websites offer little room for customisation. For example, if you want to update the settings of your template to fit in more text, you will most likely require extra coding skills.
  • Most DIY websites are not developed in an SEO friendly manner, which means your website will struggle to rank on search engine results.

 Your business may not be making any money yet, but that is exactly why every single minute of your time is precious. And for me, anything that saves me a bit of time is worth the money.

THE BOTTOM LINE

In most cases, it’s not the good-looking website that converts but one that is designed with humans in mind. Strike a balance between looks and function and take your website from mediocre to the best salesperson on your team.

 All in all, good web design is still good business but a well-balanced one builds businesses.

Thinking of redesigning your website? Maybe you’re seeing your web traffic not converting into sales?

As a web designer with both UI and UI experience, I can help you to design a website that is both FUNCTIONAL and GOOD LOOKING!

If you’ve recently launched your own website or redesigned an old website, I would love to see it! Pop down a link to it in the comments below and let me know what you love about your website design!

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