Recova is a new-to-the-world hangover beverage that is proven to cure a hangover in a shortest possible time. With this cheeky statement, the brand sought a website that promised more than most would expect.
The new site needed to be fluid with key hover over motion that introduced light and fun element to the brand. Overall, the client wanted their website to represent the brand’s lighthearted nature to the target audience.
Industry: Food and beverage
Service: Web design
Website Type: Brand website
- WEB DESIGN100%100%
- GRAPHIC DESIGN15%15%
I designed a tri-colour website that offers an integrated UI and UX experience. The goal behind this design was to introduce the brand through quirky humour, catchy copy and clean design. This served to establish the product in the industry alongside its competitors, without losing its essence.
To establish the positioning of the brand, the colours were explored in all the designs, images and text. Repetitive use of these colours helped create a strong position for this product, especially as it was a new entry into the food and beverage industry.
To ensure maximised organic traffic, the website was optimised according to best practices as set out by the most popular search engines.
- Responsive site with fluid layout powered by WordPress
- Intuitive website design
- Responsive design across multiple platforms
- Reflects brand persona effectively
- Hover sensitive images for interactive UI
- Timed animations
- Professional looking footer