> Client: Cape Racing (South Africa)
> Services: Google Ads
> Website: https://www.caperacing.co.za/
Cape Racing’s stunning function venues located at Kenilworth racecourse wanted to attract new clients via PPC Google ads.
Set against the iconic backdrop of Table Mountain, and overlooking one of the oldest horse racetracks in the country, Cape Racing boasts multiple states of the art venues and conferencing facilities.
Their main goal for their paid advertising campaigns was to increase their website traffic and to encourage new clients to use their facilities for events such as corporate functions and weddings, amongst others.
As an upmarket venue looking to attract high-income clients, the correct mix of keywords and ad copy was an essential part of the success of the paid online advertising campaigns.
We opted for search and display campaigns, with the display ads doing a phenomenal job of creating new awareness around the various service offerings, and the search ads bringing in very qualified leads. Coupled with comprehensive conversion tracking, we were able to optimise the campaigns over the period of their running, thereby managing to get optimal conversion rates at a very competitive cost per click.
Cape racing is in the process of expanding its function hire facilities into Durbanville, and planning is underway to run Google Ads campaigns for this new location.
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